Open Site Explorer

View backlinks, anchor text, and popularity metrics to optimize your website’s link profile.

Moz Link Explorer is a free backlink checker tool that provides valuable insights into a website’s link profile. Users can access essential link data by creating a Moz account and verifying their email. The tool offers 10 free queries per month, allowing users to analyze backlinks, which remain a crucial factor in search engine rankings.

Link Explorer provides access to key metrics like Domain Authority, Page Authority, and Spam Score. Users can view inbound link counts, linking domain statistics, and analyze anchor text distribution. The tool also helps track recently discovered and lost linking domains.

This backlink checker supports link building efforts by identifying valuable backlinks driving traffic to a site. It allows users to monitor brand representation through anchor text analysis and track changes in linking domains over time.

Link Explorer’s graphical interface facilitates easy visualization of link metrics. Users can compare their link profile against competitors, identify gaps in their link-building strategy, and discover opportunities for improvement. The tool’s Link Intersect feature helps uncover potential new link sources and content creation ideas.