Optimizely

Streamline A/B testing and analytics to enhance your conversion rate optimization efforts.

Optimizely offers an SEO tool as part of its comprehensive digital experience platform. This tool helps businesses improve their search engine rankings and increase organic traffic to their websites. It provides keyword research capabilities, allowing users to identify high-value search terms relevant to their industry. The SEO tool also offers on-page optimization suggestions, guiding content creators to structure their pages for better search engine visibility.

The platform includes features for tracking SEO performance over time, with metrics such as keyword rankings, organic traffic, and backlink profiles. Users can monitor their progress and adjust their strategies accordingly. Optimizely’s SEO tool integrates with its content management system, making it easier for marketing teams to implement SEO best practices directly within their workflow.

Advanced features of the SEO tool include competitor analysis, which helps businesses understand how they stack up against others in their industry for key search terms. The tool also provides recommendations for technical SEO improvements, such as site speed optimizations and mobile-friendliness enhancements.