MozCast

Track Google algorithm updates with daily weather reports on SERP changes.

MozCast tracks Google’s search algorithm changes and SERP features daily. This tool monitors 10,000 keywords across 20 industry categories in 5 major US cities. It compares page one organic results to the previous day, using a temperature scale to indicate ranking volatility. Higher temperatures signal more significant changes.

The MozCast Feature Graph shows shifts in SERP features over time. This helps SEO professionals understand how Google’s search results evolve beyond the traditional 10 blue links. Rich features like Featured Snippets and Local Packs are tracked, providing insights into their prevalence and impact on search visibility.

Operating since 2012, MozCast offers a historical perspective on search result trends. This allows users to differentiate between personal ranking fluctuations and broader Google updates. The tool’s data-driven approach aids in identifying unconfirmed algorithm changes and emerging search behavior patterns.

SEO practitioners can use MozCast to inform their strategies and decision-making processes. By monitoring SERP feature dynamics and algorithm fluctuations, users can adjust their optimization efforts to align with the current search landscape.